Role
Senior Producer
Senior Producer
Client
Cboe Global Markets
Cboe Global Markets
Scope
Brand commercial production including pre-production, live shoot, and post
Brand commercial production including pre-production, live shoot, and post
Team
Creative director, agency team, production crew, post-production partners
Creative director, agency team, production crew, post-production partners
Timeline
Full production cycle from concept approval through final delivery
Full production cycle from concept approval through final delivery
Budget
Seven-figure production
Seven-figure production
Deliverables
Primary commercial film plus digital cutdowns
Primary commercial film plus digital cutdowns
Context
Cboe required a polished brand commercial to communicate its position within the global financial ecosystem.
The project demanded clarity, precision, and executive-level polish while operating within the constraints of a regulated financial environment.
The Challenge
Executing a visually compelling commercial while navigating:
• Executive stakeholder approvals
• Legal and compliance review processes
• Tight production schedules
• Financial brand tone constraints
• Cross-department alignment
• Legal and compliance review processes
• Tight production schedules
• Financial brand tone constraints
• Cross-department alignment
Every creative decision required balance between storytelling and institutional credibility.
My Role
I led production execution across all phases of the project.
• Built and managed the master production timeline
• Coordinated creative, legal, and executive stakeholders
• Managed vendor contracts and budget tracking
• Oversaw location scouting, crew booking, and shoot logistics
• Supervised post-production workflow and structured review cycles
• Ensured final deliverables met compliance and distribution standards
• Coordinated creative, legal, and executive stakeholders
• Managed vendor contracts and budget tracking
• Oversaw location scouting, crew booking, and shoot logistics
• Supervised post-production workflow and structured review cycles
• Ensured final deliverables met compliance and distribution standards
I operated as the central point of alignment between creative direction and corporate governance.
Execution Framework
Pre-Production Planning
Structured milestone approvals to align creative direction with executive expectations.
Structured milestone approvals to align creative direction with executive expectations.
Production Controls
Managed crew, scheduling, and shoot-day logistics to maintain efficiency and budget discipline.
Managed crew, scheduling, and shoot-day logistics to maintain efficiency and budget discipline.
Compliance Workflow
Integrated legal review checkpoints into the production schedule to prevent post-production delays.
Integrated legal review checkpoints into the production schedule to prevent post-production delays.
Post-Production Governance
Maintained version control and structured feedback loops across stakeholders.
Impact
The final commercial delivered a clear and elevated brand narrative for Cboe, reinforcing institutional credibility while modernizing visual presentation.
The structured production framework ensured timely delivery within regulatory constraints without compromising creative quality.
