Snapshot
Role
Senior Producer / Production Lead
Senior Producer / Production Lead
Client
Samsung
Samsung
Partner IP
Dude Perfect Live Tour
Dude Perfect Live Tour
Scope
Multi-city brand integration within national arena tour + on-site experiential activation
Multi-city brand integration within national arena tour + on-site experiential activation
Team
Brand marketing, partnership team, live tour operators, fabrication vendors, on-site technical crew
Brand marketing, partnership team, live tour operators, fabrication vendors, on-site technical crew
Timeline
Pre-tour integration planning through live execution across multiple markets
Pre-tour integration planning through live execution across multiple markets
Budget
High seven-figure integration program
High seven-figure integration program
Impact
National arena visibility
High-volume live audience engagement
Integrated product exposure across tour footprint
National arena visibility
High-volume live audience engagement
Integrated product exposure across tour footprint
Context
Samsung partnered with Dude Perfect’s national live tour to integrate Galaxy devices into a high-energy arena performance environment.
The objective was to embed product visibility and experiential touchpoints within an existing touring IP — without disrupting the core fan experience.
This required precise coordination between brand teams and an external touring operation with its own production cadence and technical constraints.
The Challenge
Operating inside a live arena tour environment introduced unique constraints:
• Fixed stage design and touring load-in schedules
• Limited backstage access and time windows
• Strict performance timing requirements
• Talent integration approvals
• On-the-ground brand activation logistics
• Limited backstage access and time windows
• Strict performance timing requirements
• Talent integration approvals
• On-the-ground brand activation logistics
The integration needed to feel native to the show — not forced — while maintaining Samsung’s brand standards.
My Role
I led production integration between Samsung and the Dude Perfect touring team.
• Built integration timeline aligned with tour production schedule
• Coordinated brand, partnership, and tour operations stakeholders
• Managed fabrication and deployment of branded elements
• Oversaw arena load-in logistics and activation footprint
• Ensured product integration aligned with live performance beats
• Developed contingency plans for venue-specific constraints
• Coordinated brand, partnership, and tour operations stakeholders
• Managed fabrication and deployment of branded elements
• Oversaw arena load-in logistics and activation footprint
• Ensured product integration aligned with live performance beats
• Developed contingency plans for venue-specific constraints
I served as the operational liaison between Samsung and the touring production team — translating brand objectives into executable live integrations.
Execution Framework
Integration Architecture
Mapped Samsung brand touchpoints across stage moments, audience engagement zones, and arena footprint.
Mapped Samsung brand touchpoints across stage moments, audience engagement zones, and arena footprint.
Stakeholder Alignment
Established clear approval workflows between brand, talent, and touring production.
Established clear approval workflows between brand, talent, and touring production.
Tour Logistics System
Coordinated shipping, load-in windows, and venue-specific adjustments across markets.
Coordinated shipping, load-in windows, and venue-specific adjustments across markets.
On-Site Execution Controls
Maintained real-time oversight during show nights to ensure brand visibility executed as planned.
Maintained real-time oversight during show nights to ensure brand visibility executed as planned.
Impact
The integration successfully embedded Samsung into a nationally recognized live tour, extending brand visibility into large-scale arena environments while maintaining performance authenticity.
The partnership demonstrated the ability to operate inside external IP ecosystems and execute brand integrations under strict touring constraints.
