Snapshot
Role
Senior Producer + Production Lead
Senior Producer + Production Lead
Client
Samsung
Samsung
Scope
National esports tournament integrating live competition, influencer co-streaming, and digital broadcast amplification
National esports tournament integrating live competition, influencer co-streaming, and digital broadcast amplification
Team
Creative, broadcast production, influencer marketing, technical operations, and platform partners
Creative, broadcast production, influencer marketing, technical operations, and platform partners
Timeline
Multi-phase planning through live tournament execution
Multi-phase planning through live tournament execution
Budget
Mid six-figure program
Mid six-figure program
Impact
115M+ broadcast views
78M hashtag impressions
$100K prize pool
38M influencer co-stream views
115M+ broadcast views
78M hashtag impressions
$100K prize pool
38M influencer co-stream views
Context
Gear Up Cup was designed as a national competitive gaming tournament to drive device engagement and position Samsung Gaming at the center of competitive culture.
The program combined live gameplay, influencer amplification, and broadcast distribution into a unified competitive ecosystem — requiring precise operational coordination across technical production, brand integration, and digital platforms.
The Challenge
Balancing competitive integrity, live broadcast execution, and brand visibility without disrupting gameplay authenticity.
The program required:
• Tournament bracket architecture and rule enforcement
• Live production technical coordination
• Influencer participation and co-stream integration
• Brand integration across digital and physical touchpoints
• Real-time troubleshooting during live broadcasts
• Live production technical coordination
• Influencer participation and co-stream integration
• Brand integration across digital and physical touchpoints
• Real-time troubleshooting during live broadcasts
All while protecting player experience and brand credibility.
My Role
I led production architecture and cross-functional execution across the tournament lifecycle.
• Built the master tournament production timeline
• Aligned creative, broadcast, influencer, and brand stakeholders
• Managed live production vendors and technical run-of-show
• Coordinated platform integrations for Twitch and co-stream distribution
• Oversaw rehearsal planning and contingency protocols
• Led post-event reporting and performance documentation
• Aligned creative, broadcast, influencer, and brand stakeholders
• Managed live production vendors and technical run-of-show
• Coordinated platform integrations for Twitch and co-stream distribution
• Oversaw rehearsal planning and contingency protocols
• Led post-event reporting and performance documentation
I operated at the intersection of brand, competition, and live broadcast — ensuring operational precision under real-time pressure.
Execution Framework
Tournament Architecture
Structured bracket systems, eligibility guidelines, and match cadence to support scalable competition.
Structured bracket systems, eligibility guidelines, and match cadence to support scalable competition.
Broadcast Layer
Integrated Twitch distribution and influencer co-stream partnerships to amplify reach.
Integrated Twitch distribution and influencer co-stream partnerships to amplify reach.
Brand Integration Model
Embedded Samsung product visibility within the competitive format without disrupting gameplay authenticity.
Embedded Samsung product visibility within the competitive format without disrupting gameplay authenticity.
Operational Controls
Developed run-of-show documentation, technical redundancy plans, and live issue escalation protocols.
Developed run-of-show documentation, technical redundancy plans, and live issue escalation protocols.
Impact
Gear Up Cup successfully positioned Samsung at the center of competitive gaming culture, driving over 115 million broadcast views and significant social amplification.
The operational framework established for the tournament created a scalable blueprint for future competitive activations and live digital programming.
